ABOUT MBA (Executive) Specialisation: Digital Marketing
The objective of the 15 months MBA(Executive) program is to provide you with good knowledge and experience in digital marketing to transition and enhance your career in the digital marketing field. With the digital marketing aspects embedded in every step of the program duration, the diploma program helps you gain immense knowledge and experience in the field of digital marketing. The course is carefully designed for working executives who are enthusiastic for their career in digital marketing. With the latest trends and industry-relevant case studies and exercises, one can gain proficiency in the application of digital marketing techniques and tools and develop a thorough understanding of digital media analytics.
Programme Curriculum
- Organisational behaviour and Design
- Managerial Economics and Indian Economic policy
- Marketing Management
- Financial reporting, Statements and Analysis
- Statistics and Quantitative Techniques
- Business Strategy
- Managerial Skills and Communication
- Business Research Methods
- Entrepreneurship
- Elective 1: Social and Digital media marketing
- Elective II: Growth Hacking
- Elective III: Designing digital customer journey
- Elective IV : Digital Marketing categories & tools
- Elective V : Marketing Analytics
- Digital Marketing Agency: Customer Satisfaction
- Digital Marketing Strategies: Return on Investment
- Case Study Analysis: Google Search Engine Marketing
- New Product Launch: Google Double Click Analysis
- Social Media Strategies: develop online Shopping Cart
- Facebook Analytics: model for targeted marketing
- Customer Preferences: develop promotional activities like coupon codes etc.
- Digital Marketing Competitors: Analysis of various tools
Certificate
Admissions
Programme Schedule
- Days of the week:
Campus Immersion – 10 days (5 days each semester) at AP Campus Vijayawada - Session Frequency:
Saturday and Sunday, 9:00 AM to 5:00 PM
Who is this programme for?
- Working professionals: Develop data-driven decision-making skills in core business management areas
- Experienced managers:Upgrade your managerial skills to understand the integrated nature of business functions and analytics
- Senior executives and leaders: Advance your business acumen, analytics, and leadership skills to lead effectively
- Entrepreneurs and business Owners: Expand your company in a complex business environment by leveraging insights from data analytics
Admission Process
Programme Fee
- Rs. XXXXXXX + taxs
About SRM Group
SRM Group of Institutions is acclaimed as one of the leading educational groups in India with over 70,000 students and 4,500 faculty members. It is a parent organisation to three universities, four campuses, and four institutes. All these colleges and universities offer a wide range of UG, PG and PhD courses in the field of Engineering, Management, Medicine & Health Sciences and Humanities
SRM Group Universities and Institutes
SRM Group Accreditations
SRM Group of Institutions is acclaimed as one of the leading educational groups in India with over 70,000 students and 4,500 faculty members. It is a parent organisation to three universities, four campuses, and four institutes. All these colleges and universities offer a wide range of UG, PG and PhD courses in the field of Engineering, Management, Medicine & Health Sciences and Humanities
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About
LEARNXT is an SRM Group initiative with a vision to creating a global digital learning company, empowering people to achieve their dreams through education.
LEARNXT provides learning products, solutions and services by leveraging high quality intellect hand-picked across the globe. The rigorous curriculum and content are created and curated with deep understanding of industry and individual learning needs. The most innovative learning and teaching experiences are orchestrated over state of the art brick and click infrastructure with a strong intent to measure and report learning outcomes.
FAQs
All students would get a MSc (Applied Data Science) degree from SRM University, AP under UGC guidelines. There will not be any discrimination w.r.t full-time degrees. It carries the same credentials as any post-graduate degree.
Yes, this is a two-year weekend hybrid program designed for both working professionals. Therefore, candidates from any location can opt for this programme. However, the programme has 5 days’ campus immersion (5 days per semester) which is mandatory for all students. Any exception shall be reviewed by the management
All the exams would be scheduled on a specified time and date which would be announced well in advance.
All the final semester exams would be conducted at the campus. All the unit level exams (2 per semester) would be conducted through online platform on a specified time and date.
The schedule would be rolled out prior to the beginning of the semester. The campus immersion is mandatory for peer-to-peer learning. Considering the uncertainty due to pandemic, few exceptions are allowed basis the approval from the academic team
Yes, the schedule would be rolled out prior to the beginning of the semester. The campus immersion is mandatory for peer-to-peer learning. Considering the uncertainty due to pandemic, few exceptions are allowed basis the approval from the academic team.
It would be only for the capstone project and few mentoring live sessions for project work. No core paper or elective would be covered during 4th semester.
Yes, the curriculum of the programme is focused on the latest skillset required for Data Science and Machine Learning industry standards. As part of the programme, you will learn advanced Applied Data Science concepts such as, Enterprise Machine learning, Data Lakes, Machine learning pipelines, advanced data visualization best practices and storytelling concepts, managing Machine learning models, Artificial Intelligence domains including Natural language processing, Image, voice and video processing.
As part of the programme, the candidates will hands-on with Python, Tableau, Pandas, Numpy, Seaborn, Matplotlib, AWS-Data lakes, SQlite, Spark, NLTK,Scikit learn, Joblib, Pickle(HDF5) and many more tools.
Candidates fulfilling the below criteria can apply for this programme:
- BSc IT / BSc Computer Science/ BCA/ BSc Mathematics / BSc Statistics/ BSc Physics/ BSc Electronics / Triple major subjects with Computer Science as one of the Major subjects with a minimum of 50% in 10th, 12th and graduation
- Graduates working in the Data Science industry and IT professionals
- 2 years of work experience is preferred
Yes, we accept admissions from distance learning programs in the specified disciplines.
The candidates will get only one chance per admission cycle to attempt the admission test.
No, Minimum of 2-year experience is preferred for the programs. Few exceptional profile shall be considered basis the approval for the academics team.
Photograph, 10th and 12th marks sheet, Aadhaar Card, PAN Card, Bona fide Certificate, Caste Certificate, Migration Certificate, Graduation Certificate or Provisional Certificate for Students in Final Year of Graduation.
Yes, INR 1.6L includes the entire fee of the program. Only campus travel and accommodation would be borne by the candidate. The accommodation charges would be INR 2000 per day which sums to INR 10,000 for 5 days in each semester. Students are free to choose their own accommodation.
Registration fee of INR 10,000 is one-shot. Students can also opt for our loan from our financial partners. The 1st year fee can be paid through loan with different EMI options. If not opting for loan, the entire 1st year should be paid one-shot within 10 days of receival of PAL.
Refunds are processed as per university norms. Candidates are requested to click here for more details: https://srmist.edu.in/admission-india/admission-fee-refund-policy-school-of-management/
Yes, there are easy financing option available for the candidates through our financing partners.
Candidates will be given job support services along with all required services to prepare for the job interviews. All candidates would get access to CareerNxt platform which is a 360° career support tool. It includes resume writing section, company shortlisting, industry talks, mentor sessions, alumni meets, job interview support and evaluating a job offer.
The candidates will be given CareerNxt tool to access various services such as career planning, resume building, mock interviews, networking with industry expert & career coach and job search. For more details on our career services, request to visit the programme page or talk to our advisor
The successful completion of each semester.
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